It’s a Strength not a Weakness
When a football team is playing well and winning, the crowd is usually happy and creates a positive atmosphere. However, the team needs them more when they are struggling for form.
This is when the 12th Man is most important.
The 12th Man campaign will help men talk more openly about mental health. It is built upon a foundation of offering unconditional support when it’s needed most. It encourages men to be the 12th Man for their families, friends, colleagues and other people in their lives. It empowers men to talk about mental health more openly, more often, and without stigma or prejudice.
The 12th Man campaign will enable men to support people who are struggling to cope and finding life difficult. Being open with each other will help to end the stigma that can currently be a barrier.
Our team offers training, coaching and support for men or organisations who wish to become a 12th Man in their community.