About 12th Man

Men and mental health

When a football team is playing well and winning, the crowd is usually happy and creates a positive atmosphere. However, the team needs them more when they are struggling for form. This is when the 12th Man is most important.

The 12th Man campaign provides Mental Health First Aid training to trades and interest groups, to encourage men to ‘Be The 12th Man’ for their friends, family and colleagues.

75% of all suicides in the UK are men

Office of National Statistics

419 people have trained with 12th Man

to achieve a Mental Health First Aid certificate

4,500 men took their own lives in 2020

(England & Wales 3,925; Scotland 575)

The 12th Man campaign is built upon the positive values of a football crowd. It encourages men to show emotions and not hide them. It asks men to help each other to tackle the stigma around mental health, and to offer unconditional support when it’s needed most: when they are struggling to cope and finding life difficult. It empowers men to talk about mental health more openly, more often and without stigma or prejudice.

2083 men died of drug related causes in England & Wales in 2019


73% of people who 'go missing' are men

University of York

5019 men died of alcohol related causes in the UK in 2020


Help us improve mens mental health

Take our Men and Mental Health Survey

Help us to understand more about men and mental health

Take our 12th Man Survey

If you have done training with us, please tell us about it

Where we work

We are currently funded to deliver campaign activities, including Mental Health First Aid training, in Norfolk & Waveney, Suffolk and East Cheshire. We are offering the training only to those who are working in the trades we focus on, or who are part of clubs and societies based around our key interests.

All our training will be delivered online at present due to the Covid-19 pandemic. We will offer a range of times and days for these courses.

Work with us

The 12th Man offers training, coaching and support for local businesses and interest groups who want to help men talk more about mental health. We help businesses and clubs become better teams, and we are steadily creating a network of trained individuals who know what is means to 'Be The 12th Man' when it comes to mental health. Our campaign helps these businesses, clubs and individuals to work together, and help turn our campaign into a movement.

We are are currently operating in Norfolk, Suffolk and Cheshire East. Although we are working in these funded areas we want to grow the campaign in communities across the UK. If you would like to get involved in the campaign and you are in a different region then get in touch and we can have a chat.

Commission us

We are currently delivering projects for Norfolk County Council and Cheshire East Council to commission. We want to grow the campaign in new locations and would be happy to talk to councils and NHS teams in other areas.

We would also be keen to speak to large businesses or groups who fit the profile of the 12th Man either by employing or engaging large numbers of men, or selling products and services to men as the main or key demographic.

Partner with us

We are beginning to develop partnerships with businesses and organisations that have regional or national reach. If you are a business who wants to sponsor or commission us we would be looking to partner with you to help the campaign raise awareness.

We are also developing our links with our community locations to create lead partners at a local level. If you are a club or business and join the campaign by completing training, you could become a lead partner for the 12th Man. Contact us if you are interested in having a chat.

Sponsor us

We are keen to grow the campaign with businesses and organisations who can sponsor elements of it. by working with us businesses can help us reach the wider community within their specialist field. As we grow we will need to increase our presence online, and we would be open to working with sponsors in order to achieve this. If you would like to sponsor the campaign please get in touch.

Fund us

We are also funded for our work in Suffolk through Suffolk Community Foundation, and have had great support in our early years by Norfolk Community Foundation. We understand the process of applying for funds and are often writing bids. We are open to talk to any funders who may have funding we could apply to. If you are a funder from another area and like what we are doing please get in touch.

264m people around the world live with depression

World Health Organisation

1 in 4 of us will experience a mental health problem at some point in life

World Health Organisation

179m working days were lost due to depression, stress or anxiety in 2019/20

Health and Safety Executive

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