The 12th Man campaign helps men talk about mental health more often.
We work with trades and interests to encourage men to ‘Be The 12th Man’ for their friends, family and colleagues.
When a football team is playing well and winning, the crowd is usually happy and creates a positive atmosphere. However, the team needs them more when they are struggling for form. This is when the 12th Man is most important.
The 12th Man campaign is built upon the positive values of a football crowd. It encourages men to show emotions and not hide them. It asks men to help each other to tackle the stigma around mental health, and to offer unconditional support when it’s needed most: when they are struggling to cope and finding life difficult. It empowers men to talk about mental health more openly, more often, and without stigma or prejudice.
The 12th Man campaign was created by The Outsiders CIC. We offer training, coaching and support for men and organisations who want to get involved and help us turn our campaign into a movement.
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