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12th Man Menswear

12th Man Menswear is our campaign fashion brand. We provide mental health first aid for menswear stores and offer the opportunity to stock our merchandise to raise awareness of mental health.

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Menswear stores

Find your nearest 12th Man Menswear store.

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Buying our merchandise or making a donation can make a real difference. Help us to help men make talking about mental health the norm.

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Be a 12th Man Menswear store

Like record shops, menswear stores can be an iconic fixture on their respective high streets. Men often see clothing as an important part of their identity, and may visit a certain shop regularly. Shop owners and staff often develop rapport and friendships with customers, and the shop can be a place where style and conversation happen.

We provide Mental Health First Aid training to Menswear staff in their shops after hours, allowing them to raise awareness of mental health within communities.

Staff from 12th Man Menswear stores can use their training in interactions with clients, and within their teams. Menswear shops can also stock our growing range of merchandise to help raise funds for the campaign, raise awareness and encourage more dialogue.

Work in Menswear? Join the Campaign

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